Apple launched a new campaign in China called “Thankfully, I was wearing it” (“还好戴着它”), which includes a special podcast episode in which three users share their stories. Here are the details.
Apple Watch campaign highlights life-changing experiences
Apple and TBWAMedia Arts Lab – China have launched a campaign featuring stories from three Apple Watch users who were saved by the device’s emergency features.
On Apple’s Chinese website, a new “Thankfully, I was wearing it” section features quotes from three Apple Watch users, Me Junyan, Chen Huimin, and Yang Xiao, who share their stories about Fall Detection, Crash Detection, and heart rate alerts.
TBWA says that the “Thankfully, I was wearing it” campaign is named after “an emerging phrase organically used by Apple Watch users themselves” following emergencies or health-related issues. (I can relate.)
Additionally, the campaign features a special episode of the “你，静不下来” podcast (which loosely translates to “You Just Can’t Settle Down”) hosted by Li Jing, “one of China’s most trusted interviewers and an Apple Watch user,” according to TBWA.
In the hour-long episode, the three users share their stories, including a life-saving emergency call after a serious car crash where the user was knocked unconscious.
If you speak Chinese and would like to watch or listen to the entire episode, follow this link. Otherwise, you can check out subtitled segments from the interview on TBWA’s website.
Via MacMagazine
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