Burberry just turned the football terrace into a fashion show with its fall 2026 campaign, called “A Good Sport”. It is rooted in the electric energy of match day with the crowd noise, the burger vans, and the sideline huddles. It’s a nod to founder Thomas Burberry’s belief in sport as a unifying force, and Daniel Lee pays homage to it.
Shot by Mario Sorrenti, the campaign captures a cast that spans film, sport, and fashion. Rosie Huntington-Whiteley watches from the sidelines in a navy trench, with a House Check bag slung over her shoulder.
Burberry Fall 2026 Campaign
Jodie Turner-Smith moves through the pre-game rush. Naomi Girma commands the pitch with quiet authority. Lucy Punch leans into the working-class charm of the burger van scene, wrapped in a check zip jacket that feels lifted straight from the terraces. Leah Williamson brings the whole thing home in a white jacket and black leather pants.
The Burberry clothes do real work here. Trench coats get recut into lighter, more expressive shapes. The Primrose bag makes its debut in House Check canvas. A cream double-breasted jacket with gold buttons and a plaid skirt nods to Burberry’s heritage without feeling like a history lesson.
Burberry is having a big season. See Simone Ashley front the Burberry x Hunza G campaign next.
