Estée Lauder’s new Bronze Goddess campaign bottles a full-body sunbeam, with Imaan Hammam fronting the latest Eau de Parfum. Hammam brings heat, ease, and serious glow to the chapter.
Estée Lauder Bronze Goddess Eau de Parfum
Built around the idea of “Glow Anywhere,” the campaign treats summer less like a state of mind. The fragrance is made for that feeling. The Bronze Goddess Eau de Parfum is the brand’s signature beach-in-a-bottle scent, now more concentrated so it lingers longer.
Tiare Flower and Coconut give it a creamy tropical lift, while Amber, Sandalwood, and Vanilla pull it deeper and warmer. The result is a solar floral with a woody, earthy base that feels rich without trying too hard.
The Estée Lauder bottle plays its part too. The square glass reads polished and modern, washed in warm bronze tones that catch the light like sunset on sand. Across the campaign, Hammam lounges by the water in breezy white layers, turns up in a copper bikini stacked with gold jewelry, and cradles the fragrance against a glittering sea.
The campaign is only part of Imaan Hammam’s moment. Her new V Magazine cover delivers more glamour.
