Kylie Jenner’s KHY Campaign Feels Like a Summer Secret

Kylie Jenner’s New York apartment becomes the set for Dear Summer, Love Khy, KHY’s new campaign starring Jenner in a sun-washed space that reads part bedroom diary, part fashion fantasy.

The premise is simple: summer as a mood. Jenner says the team played with prints, silk, and cotton to bottle the feeling of the season, and the result lands easy, sexy, and a little wild. Swimwear as well as more wearable pieces stand out.

Dear Summer, Love KHY Collection

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She moves through the apartment like she owns every ray of light. A leopard-print set carries the story, with a cropped top and matching skirt cut for rooftop nights and humid city air. The print runs loud while the silhouette stays sleek. Nearby, a gray mini dress drapes low at the neck, the kind of undone glamour that looks accidental and isn’t.

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Cotton brings the lived-in ease; silk brings the shine. The styling stays stripped back and lets fabric, skin, and attitude do the work. Bare legs, tousled hair, poses shot close.

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Before Kylie turned her apartment into a summer set, there was Born in LA from KHY.

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