Armani Beauty’s Armani Mare summer 2026 campaign turns the Italian coast into pure Mediterranean fantasy. Models Vittoria Ceretti and Xavier Serrano front the story, captured by Bruno+Nico. The glow around Vittoria feels earned, since she was recently named a Giorgio Armani Global Makeup Ambassador.
The whole thing plays like a postcard from somewhere you’d never leave. Blue water, white fabric, and skin lit from within. The campaign was styled by Georgia Tal and directed by Naïa Combary.
Armani Beauty Mare Summer 2026 Campaign
Vittoria leans into Xavier by the sea, then turns up solo on a terrace in a fluid seafoam look that moves like the water behind her. Oversized earrings and slick-back hair sharpen the edges.
The beauty is built on light. Armani makeup leans on PRISMA FLASH for its mirror-like catch, layered over Luminous Silk essentials for a base that reads fresh rather than done. Bronzed cheeks, glossy skin, lifted lashes, a wash of soft metallic across the eye, all of it a face made for long afternoons and warmer nights.
In the campaign film, Vittoria comes alive in motion: snapping photos, touching up her makeup, holding the camera with that one-glance magic.
