Rosie Huntington-Whiteley stars in the new ViX Paula Hermanny campaign, and the Brazilian swimwear label built the whole collection around Rio-ready ease. She fronts the second ViX Paula Hermanny x Rosie Huntington-Whiteley collaboration, going for something looser and sportier than the first drop.
The story takes its cue from Rio de Janeiro itself: beach days that move fast, skin that catches the sun, clothes built to keep pace with both. Huntington-Whiteley described the collection as “vibrant, contemporary and effortless.” And it shows.
ViX Paula Hermanny x Rosie Huntington-Whiteley Collection II
Color carries the mood. Cobalt blue adds drama, coral red turns up the heat, and ivory keeps things clean between the two. Yellow and green round it out with a tropical charge. Rosie shows off a yellow triangle bikini under a sheer sarong, then a red column dress with nothing extra.
A red cutout one-piece surfaces under a bright blue shirt, unbuttoned just enough. For the sportier half, a cobalt swimsuit pairs with sneakers and a cap, while a plunging green cover-up waits for the moment the sun goes down.
The construction is front and center with architectural straps, sculpted one-pieces, and layers light enough to peel off. Oversized sunglasses and loose shirting finish the look.
Rio was only the beginning. Find out where Rosie Huntington-Whiteley’s summer goes next in FWRD’s 2026 campaign.
