Irina Shayk fronts Agent Provocateur’s fall-winter 2026 campaign as the brand’s new “Neo-Diva”. It’s a role built entirely around lingerie as the main event. The designs can be worn under clothing, styled as outerwear, or used to set the mood for an entire look.
Agent Provocateur Fall/Winter 2026 Campaign
Photographer Steven Klein shot the images, and his eye pulls them toward shadow. Irina moves through hard light and dark cars, glossy surfaces catching every angle. The mood is sensual and a little dangerous.
The clothes carry that same dramatic charge. Lace shapes the body while sheer fabric softens the edges. Floral details add a romantic note, and small bows keep things from feeling too severe. Black runs through nearly every look, including stockings, fitted silhouettes, and corset seaming that pulls the whole story after dark.
Want to see more of the supermodel? Irina Shayk can also be seen in REVOLVE Los Angeles’s summer 2026 campaign.
Patti Wilson styled the campaign, which builds each look around the label’s signature blend of seduction and confidence. For creative director Sarah Shotton, Irina was the obvious choice for that energy. “Irina has an extraordinary presence and confidence,” she says.
