adidas Originals and Simone Rocha are making sportswear feel romantic and very fashionable. Their fall-winter 2026 collection marks the start of an ongoing partnership, first revealed during Rocha’s runway show in London.
The inspiration comes from a meeting of opposites. adidas brings athletic icons, while Rocha adds femininity, volume, texture, and decoration. “Sportswear is something I’ve wanted to explore for a long time,” Rocha says. The result turns familiar pieces into something softer and more theatrical.
adidas Originals by Simone Rocha Fall/Winter 2026 Collection
Track jackets get cropped shapes, puffed sleeves, and tulle layers, while frilled dresses and fitted leotards push classic sportswear into new territory. Red, white, cream, and black run through the collection, joined by ruffles, Three Stripes, tiny shorts, knee-high socks, and pearl-inspired details.
adidas footwear gets equally playful, from the ribbon-laced SR Taekwondo Ballerina to the Mary Jane-style SR Climacool and fuzzy SR Japan Slip On. The adidas Originals by Simone Rocha Fall/Winter 2026 collection launches globally on September 10.
Photographer Justine Kurland takes that mood outdoors. The campaign images place the cast among thick trees and woodland shadows, where models climb branches and lounge together in sporty separates, frilled dresses, and embellished shoes.
adidas Originals has another story this season. See how Jennie co-designed her first collection with the brand.
