Victoria’s Secret adds a little after-dark shine to its lineup with the Wicked Sheer Shimmer campaign, fronted by Adriana Lima alongside Hyunjoo Hwang and Devyn Garcia. At the center of it all is the brand’s Balconette bra. It’s been rebuilt in a shimmery, near-sheer fabric that feels built for nights out rather than daytime layering.
Photographer Dan Beleiu shoots Adriana against a saturated purple backdrop, letting the soft pink lingerie hold its own against the color. Dark waves, glossy lips and luminous skin push the images toward full bombshell territory.
Victoria’s Secret Wicked Collection 2026 Campaign
Stylist Dione Davis builds the story around texture, skin, and shine, skipping heavy layering in favor of letting the fabric do the talking. The straps adjust fully, and the closures use a simple hook-and-eye setup, so the sheer finish stays the visual focus.
The Wicked Sheer Shimmer Unlined Balconette Bra pairs a delicate look with real support. Molded semi-sheer mesh cups pick up light with a soft sheen, and an updated mesh sling lifts without padding.
Supersoft ForeverStretch™ Lace wings with LYCRA® ADAPTIV fibers finish the fit smoothly, and a small rosette sits at the center front. The Victoria’s Secret line comes in sizes 30B to 44D.
Victoria’s Secret has more than shimmer on the calendar. Step into the Joyride campaign next.
