Activewear has a new face, and she is already one of the most recognizable in fashion. Kaia Gerber fronts Vuori’s spring 2026 campaign as the brand’s current muse, building on a previous collaboration with a fresher energy that makes the whole collection feel like it was designed specifically around her.
Vuori Spring 2026 Campaign
The collection leans into soft second-skin fabrics and clean shapes that move between the gym and the street without announcing the transition. Sculpting leggings, minimal sports bras, easy tees, and relaxed shorts anchor the lineup while a slouchy tracksuit and wide-leg pants with high waistlines push things into fashion territory.
Blue leads the color story, shifting from soft sky tones to deep navy, while neutral sets keep the whole thing grounded. The images match the clothes in energy. Shot between locker rooms, weight racks, and outdoor tracks, Kaia stretches, lounges, and moves with ease.
She describes the collection simply as unbelievably soft, the kind of thing that makes you feel comfortable and confident. That read comes through in every shot.
Keep the Kaia Gerber moment going with her stunning Repetto campaign.
