Hailey Bieber turns simplicity into a power move in Alaïa’s Summer-Fall 2026 Archetypes campaign. She is photographed by Tyrone Lebon under the creative direction of Pieter Mulier, and the mood is sharp and sensual.
Alaïa Summer/Fall 2026 Campaign
The campaign is built around archetypes, with Bieber as a modern vision of the Alaïa woman: strong, calm, in control. Shot at Graces Mews, Lebon’s London gallery, the setting is spare, meanwhile the clothes carry the weight.
Fashion takes the lead here. Bieber wears a red wrap top with a pleated skirt that moves like a sculpture. In another image, she reclines in a red and magenta look, soft in fabric and fierce in posture. A floral bodysuit shifts the tone, styled with black heels and a clear glass chair that reflects the house’s appetite for form.
The collection works in suede, jersey, leather, sculptural knits, printed blooms, and body-skimming shapes. Hailey gives each piece a cool, direct charge.
Want to see more of Hailey? See her front Saint Laurent’s Tangerine Temptation campaign, wearing summer style.
