Louis Vuitton’s resort 2026 campaign is shot the way a good travel photograph works: everything looks like it happened, and nothing looks arranged. Photographed by Cass Bird and styled by Marie-Amelie Sauvé, the images move through rocky shorelines, old village streets, and clear blue water.
The mood is Riviera and effortlessly chic. Models Ana Beatriz Cortes, Xinye Wang, Sara Caballero, Noor Khan, and Sascha Rajasalu carry the campaign from beach to golden hour.
Louis Vuitton Resort 2026 Campaign
The clothes read polished without being precious. White dresses hold against the light, printed scarf tops and patterned coats bring the LV archive to a looser context, and bucket hats, swim pieces, and relaxed knits keep the proportions vacation-appropriate.
The accessories are where the season’s new directions land. Wicker Capucines bags appear alongside the Neverfull, Alma, Speedy, and Horizon suitcase in bold colors, woven textures, and Rainbow Epi leather.
And there are two new motifs: the LV Stamp and Minigram. For the evening, bejeweled Capucines styles and LV Treasure jewelry shift the register without shifting the mood.
The resort campaign shows where Louis Vuitton wants to take you. The Flight Mode collection is how you get there.
