Victoria’s Secret taps Adriana Lima to front the new Body by Victoria FlexFactor Balconette campaign. It introduces the FlexFactor Balconette Bra as the latest addition to the brand’s top-selling Body by Victoria line. It has underwire support that feels like no wire at all.
Photographer Dan Beleiu shoots Adriana alongside Devyn Garcia and Kris Grikaite, with styling from the VS Fashion Office keeping the mood sleek throughout. The engineering does the heavy lifting.
Victoria’s Secret Body by Victoria FlexFactor Balconette Campaign
Memory foam cups mold to the body, and a flexible titanium alloy wire bends and springs back with movement instead of fighting it. The balconette neckline opens the chest for a rounded, lifted shape with real separation.
The VS imagery leans into glamour. Adriana poses against a warm golden backdrop, hair wind-swept, lips glossed, jewelry kept delicate. Designs in navy and deep red peek through for a fashion-forward touch.
Meanwhile, the wider collection spans green, pink, navy, and black, moving between soft and bold without missing a beat. Cushioned straps, seamless construction, and a nearly weightless finish round out the design.
The Victoria’s Secret lineup keeps growing this season. Hailey Bieber and It Girl Summer are already turning heads.
