GUESS revives its most iconic muse with the Marilyn Monroe Capsule Collection that feels equal parts vintage fantasy and modern power. The lineup celebrates glamour, confidence, and that unmistakable Hollywood glow.
Guess x Marilyn Monroe Capsule Collection
The inspiration is clear. Old 1950s style cinema, silver-screen drama, and Marilyn’s iconic femininity shape every look. But instead of being a costume, the designs are made for today. The collection reworks the classic Marilyn 3-zip jean with new fits, while adding halter dresses, bustier tops, cropped jackets, and capri pants that hug and move with the body.
The images channel that classic retro look with ease. Shot in high-contrast black and white, they echo old Hollywood but feel playful and sharp. Polka dots, curve-loving silhouettes, and confident poses create a mood that is flirty, strong, and a little rebellious.
There is also a softer side, with sunlit streets and gingham sets that feel effortless and warm. Denim jackets with Marilyn prints, graphic tees, and cherry motifs add a fun twist. Every piece feels easy yet styled.
“Marilyn’s authenticity made her a symbol of American femininity,” says Paul Marciano, GUESS?, Inc. Co-founder and Chief Creative Officer. “Her style was an expression of her identity.”
Craving more denim with attitude? Step into the new season with Chiara Ferragni starring in the Guess spring 2026 campaign.
