Sunbathing has never looked this chic. Prada’s Days of Summer 2026 campaign lands with a dreamy twist, starring Bella Hadid and Liu Wen in a world where beaches float above the city.
Inspired by the idea of “urban beaches,” the campaign plays with contrast in the most Prada way. Sand meets skyline. Calm meets chaos. It feels surreal, but also oddly real. Shot by David Sims and shaped by campaign creative director Ferdinando Verderi, the images are clean and sharp.
Prada Days of Summer 2026 Campaign
Bella and Liu lounge across soft dunes that seem to sit in the sky. Their poses are relaxed, almost still, giving the clothes space to speak. The styling mixes easy summer Prada pieces with polished city looks. There are airy white dresses, sleek black slips, and oversized shirts worn loose.
Accessories take center stage too, from structured leather handbags to woven totes and sharp red heels that pop against the sand. The vibe is calm but a little strange, like a daydream you don’t want to wake up from.
Want more from the brand? See Hunter Schafer take on the Prada spring 2026 campaign in an arty-inspired twist.
