H&M’s summer 2026 collection takes the scarf as a starting point and runs with it across every category. This includes wrapped silhouettes, flowing fabric, bold prints, fringe, crochet, and a palette that reads like a fruit market at peak season.
H&M Summer 2026 Collection
Papaya, mango, terracotta, cream, and brown stand out for the season. The collection knows what it wants to be. Angelina Kendall fronts the images in a beach-to-city setting, palm trees and open roads giving way to sunset streets.
One look puts her in a scarf-print robe dress, a black belt, and an oversized hat, in resort style, with the formality stripped out. Another shifts to rich brown: balloon trousers, a cropped top, kitten-heel sandals, and a fringed bag. Soft and dramatic at once, which is harder to pull off than it sounds.
The rest of the H&M collection fills in the universe around those two looks. Sarong skirts, billowing maxi dresses, beaded swimwear, and sunset ombré tones across everything. Accessories match the energy: rainbow fringe bags, shell-style earrings, chunky bangles.
H&M’s summer energy doesn’t stop here. See the Rio-inspired collection for the next wave.
