Rosé makes the sidewalk feel like a fashion set in PUMA’s new H-Street “Ivory” campaign. The BLACKPINK star returns for part two of the PUMA H-Street story, bringing her cool style to a sneaker.
The campaign follows Rosé through a dreamy neighborhood where trimmed hedges, sharp modern houses, pink fire hydrants, and empty roads turn everyday moments into something strange and stylish.
PUMA H-Street Ivory Campaign
These images have a polished suburban vibe with a surreal twist. Rosé poses by an H-Street road sign, sits along the curb, walks a robotic dog, and rides a scooter through the quiet block.
The shoe itself pulls from PUMA’s running past. The H-Street was inspired by early 2000s track spikes and the late 90s Harambee racing silhouette. That means a low shape, light feel, breathable mesh upper, and sprint-style lines.
For this release, the sneaker comes in an “Ivory” colorway with metallic accents, a T-shaped toe box, and a sleek profile that works with sporty shorts, slouchy socks, and tiny bags. Rosé’s look keeps the mood fresh: a cropped ringer tee, white running shorts with blue trim, pale blue socks, and a pink PUMA bag.
This is part two. Catch up on Rosé’s first PUMA H-Street campaign and see where the story started.
