Adidas Originals and Avavav return for spring-summer 2026 with a campaign that treats sportswear as raw material rather than a starting point. Creative director Beate Skonare Karlsson builds on the world she established in the first collaboration.
adidas Originals by Avavav Spring/Summer 2026 Campaign
It pushes the codes of activewear through illusion, proportion, and a dry sense of humor about what athletic dressing is supposed to mean. The distortion is the whole point. A skintight base layer is cut to read as a track top.
A hooded mini dress and a shoulderless hoodie stretch silhouettes into shapes that belong in a gallery as much as a gym. Sculptural gray track sets appear alongside bright hoops and blue balls in clean studio setups shot by Lennert Madou.
The off-center compositions make each look feel more like an object than an outfit. Red-and-navy zip tops, long striped adidas socks, printed shorts, and a double-brim cap round out the ready-to-wear. The sculpted leather sports bag goes oversized and cartoonish on purpose.
Footwear carries the same logic. The Avavav Megaride returns in raw canvas and suede, while the Modified Superstar arrives in soft leather and faux pony-hair, two sneakers that look just enough like their references to make the differences register.
The Superstar has another moment this year. See Kendall Jenner front adidas’s campaign for the iconic sneaker.
