Some bags take over your imagination, and that’s the thinking behind Gucci’s second Beauty and the Bag campaign, featuring aespa’s NINGNING as the face. As a global brand ambassador, she brings a fresh energy to the new chapter.
Gucci Beauty and the Bag Chapter 2 Campaign
The campaign follows a first chapter starring Kate Moss and Emily Ratajkowski. This time, the focus turns to the Gucci Paparazzo. Shot by the celebrated duo Mert & Marcus, the images carry an after-dark mood that draws you in.
NINGNING moves through looks that mirror the bag itself. In one, she’s wrapped in sheer Gucci tights against deep black leather. In another, she’s dressed head-to-toe in soft camel tones and chain prints.
The Paparazzo balances a soft, relaxed shape with real Gucci heritage. The Web stripe and golden Horsebit hardware nod to the House’s equestrian roots from the late 1940s, when the Horsebit first appeared. A top handle, a detachable and adjustable strap, and a “Made in Italy by Gucci” leather tag complete the design.
