Calzedonia has named Hailey Bieber its new digital brand ambassador for a sun-soaked summer campaign. The Italian swimwear label meets her relaxed California style halfway, and the result is very now.
Adrian Martin shoots it poolside, with Hailey set against blue water, stone tiles, and soft resort light. One look is the Bicolor Piping Triangle Bikini Top with matching Thong Swimsuit Bottoms in Yellow Meringue. The pale yellow reads fresh, and the dark contrast piping gives the set a retro edge.
She also wears the Triangle Swimsuit Top with Brazilian String Bottoms in Buttercream White, finished with a sequin shine that catches the sun. The Calzedonia collection runs on sleek lines, tie-side details, tiny triangle cuts, and sculpted fits.
For beauty, Hailey wears her hair in tousled waves with a sun-kissed makeup look.
The Calzedonia campaign is one side of Hailey’s summer. Her turn as Victoria’s Secret’s It Girl is the other, and it’s just as worth your time.
