J.Crew enlists five women who built the 2010s supermodel era and sent them back to summer camp. The Camp Crew campaign brings together Jasmine Tookes, Josephine Skriver, Martha Hunt, Sara Sampaio, and Taylor Hill at a lake.
J. Crew Camp Crew Summer 2026 Campaign
The images play like a sunburned memory with a better wardrobe. Swimsuits come in bold shades of red, blue, yellow, and florals. There are easy tees, striped knits, and rollneck sweaters pulled on over bikini bottoms. The mood is retro and a little cheeky.
Camp Crew takes the polished energy these women defined and loosens it, all lake days and wet hair and outfits that go from dock to dinner without a costume change. It is sporty, relaxed, and a little chaotic in the way good summers are.
Swim, knits, camp tees, and warm-weather staples define the sun-soaked images. This J. Crew lineup makes the classics feel current again, and it looks like the kind of summer you don’t want to end.
Still chasing that endless summer? See Mango’s swimwear edit next.
