The Sporty & Rich x Juicy Couture collaboration revives Y2K fashion for 2026, pairing Emily Oberg’s clean-lined sportswear label with the velour tracksuit brand that defined early 2000s mall-girl style.
Modeled by Hyunjoo Hwang, the capsule reworks the mid-aughts fantasy of iced drinks, glossy cars, tiny bags, and flip phones into something cooler and more wearable.
Sporty & Rich x Juicy Couture Collaboration
The collection builds around the pieces that made Juicy Couture a household name. Plush tracksuits, cropped zip hoodies, low-slung pants, fitted shirts, and caps cut for off-duty days that still want to be looked at. Some looks read sporty. Others lean rich-girl casual. Together they land in that sweet spot between laid-back and dressed-up.
The Sporty & Rich palette is soft but not timid. Baby pink sets the tone, with powder blue, chocolate brown, heather gray, ivory, and pale mint green rounding it out. Those shades keep the retro shapes feeling sweet and easy rather than costume-y.
Hyunjoo Hwang supplies the attitude as she wears the pieces with oversized sunglasses, hoop earrings, and a little shoulder bag, turning ordinary street moments into a full scene.
