The Pucci summer 2026 campaign turns Mediterranean resort dressing into a full-volume print story. Color, heat, pattern, and movement arrive at once in these sun-drenched shots. The collection takes the Mediterranean as a way of living rather than a setting.
Pucci Summer 2026 Campaign
Under creative director Camille Miceli, the Maison pulls Emilio Pucci’s 1950s archive straight to the water’s edge and sharpens it for now. Tim Elkaim photographs Lulu Tenney against sunlit stone, blue sea, and warm coastal skies. The styling by Emmanuelle Alt pitches every look toward seaside terraces and beach days.
The Pucci clothes go big on print. A knotted shirt and bikini bottom run ocean blue, turquoise, and deep violet together, cinched with a gold belt.
A pastel bikini and flowing sarong fold pink, orange, yellow, and lavender into one electric pattern. Another look pairs a cropped top with matching leggings in graphic blue waves, giving swimwear a sporty angle.
Bikinis, swimsuits, sarongs, belts, jewelry, and printed accessories all push the same line. This is the Italian dolce vita turned up, brightened, and built for the sun.
Pucci had a different setting in mind this spring. See the Pucci spring 2026 campaign trade the coastline for the desert.
