Zara Larsson fronts True Religion’s summer 2026 campaign. The images transform a New York hotel suite into a denim-soaked pop-star sleepover of crystals, neon, and after-show chaos.
The denim brand calls the new campaign “True Summer,” which is led by the GRAMMY-nominated, multi-platinum singer. Shot in New York during a stop on her summer tour, it takes over a suite at Fouquet’s New York and makes it Zara’s private playground.
True Religion Summer 2026 Campaign
The idea is life on the road, where a hotel room becomes a glam station, an afterparty, and a place to crash once the lights cut out. Silver balloons drift over pink walls, shopping bags pile across the bed, and Zara poses with neon yellow hair and glossy makeup.
A white True Religion baby tee meets pink crystal-studded pants, while a cropped yellow graphic tee pairs with fitted jeans, sunglasses, and a printed cap for a Y2K girl mood. Low-rise denim, tiny shorts, and bold logo tops fill in around them.
“The Zara Edit” pushes the brand’s signature denim into a brighter register. Expect statement washes, rhinestone accents, baby-pink crystal sets, body-skimming halters, cropped tees, and plush tracksuits.
