Ermanno Scervino’s fall-winter 2026 campaign turns a Florentine villa into the moodiest set of the season. Shot against Renaissance architecture, manicured Italian gardens, and the cool grey of pietra serena stone, the story treats history as a backdrop for something entirely modern.
Mariacarla Boscono leads the campaign, photographed by Mikael Jansson as she cuts through grand interiors and garden paths like she’s always belonged there. The setting does real work here, with velvet sofas, stone staircases, tapestried walls, and clipped hedges that give every look weight.
Ermanno Scervino Fall/Winter 2026 Campaign
The clothes carry that same tension between old and new. A loden coat goes on over lace, pairing rustic outerwear with something far more delicate. A crocodile-effect skirt in glossy black adds edge, especially when paired with the structured Amanda bag.
Pointed boots and towering heels further sharpen the silhouette. Then the mood softens with a back-tie knit, a lace skirt with real shine, a pale slip dress, loafers catching the light. Even the pink fluffy coat reads as confident rather than sweet.
Stylist Anastasia Barbieri builds the story on contrast. Masculine shirting sits against lace. Leather meets satin. Black gowns take on an edge under the right light. The campaign has another power moment with a red sheer lace dress.
Villa drama is one look for Mariacarla Boscono. Gucci’s La Famiglia campaign is where she plays it completely differently.
