Irina Shayk fronts Marella’s fall-winter 2026 campaign, built entirely around one piece: the Hero Blazer. Photographed by Mark Kean, the model brings a sharp confidence to a wardrobe designed around a single idea that has Italian tailoring cut to move like a second skin.
Marella Fall/Winter 2026 Campaign
Tailoring carries the story from the first frame. A fitted black blazer pairs with sheer tights, white pointed heels, and a narrow scarf caught mid-motion. A rich brown suit follows with flared trousers, leather gloves, and bold earrings, the kind of look that reads as full authority without trying too hard.
The blazer loosens up from there. Irina works a checked version with wide-leg jeans and a long leopard-print scarf. A dark brown leather blazer and matching mini skirt bring shine and texture, with a nod to ’90s attitude.
Styled by Alexandra Carl, the campaign makes its case in one blazer worn a dozen different ways. It can be minimal in one frame, after-dark in the next. On Irina, the Hero Blazer runs the outfit with ease.
Irina Shayk’s season keeps building. Her turn in Dolce & Gabbana’s Your Devotion campaign hit earlier.
