Hailey Bieber fronts Miu Miu’s fall-winter 2026 campaign. She goes into a world of blue light and sharp flash for a story that feels equal parts cool and fashionable. Photographed by Zoë Ghertner, the images turn an empty industrial space into something dreamy and strange.
Miu Miu Fall/Winter 2026 Campaign
The campaign runs on quiet power. Hailey reads as guarded one moment and fully exposed the next. Miu Miu works the line between softness and control. Stylist Lotta Volkova puts her in glossy leather and cropped outerwear, then layers in fur trim and close-fitting pieces that stay tough without losing their sense of play.
Tinted sunglasses pull in a retro mood. Wet-look hair and bare-minimum makeup keep every frame locked on her gaze.
Xiao Wen Ju fronts the images as well, moving through slim dresses, oversized coats, and leather separates polished to a shine. The styling here shifts again, lingerie-inspired details set against heavier textures. Bows meet shearling and satin meets tweed.
The accessories close the story out with real force. The Vivant, Rendez-vous, and Arcadie bags arrive in soft leather, while studded finishes and oversized silhouettes push the attitude further. The revived Bubble shoe, knee-high boots, and slides round out the lineup.
Hailey Bieber isn’t slowing down. Catch her latest Gap jeans campaign.
