Burberry’s fall 2026 campaign embraces the London commute for the new season. The British house looks to daily rituals for inspiration this season. From crowded platforms and sudden rain to the quick decisions that come with getting across town.
British model Rosemary Ferguson leads the campaign alongside Haojie Qi. Ferguson wraps into a camel-toned blanket cape, the house check peeking through at the edges, while Qi settles into sleek trench dressing finished with bold sunglasses and a structured bag.
Deep burgundy outerwear meets black leather and crisp neutrals, and somehow a Tube platform starts to look fashionable. The clothes are built to move. The Foxfield trench comes in tropical gabardine, light enough for a fast walk to the station, while the Leadenham opts for nylon.
The cropped Mayfair trench jacket mixes supple leather with soft wool twill. Elsewhere, the double-breasted Denbury coat, a pinstriped Bloomsbury Harrington jacket, cashmere knits and wool blanket capes pull traditional Burberry tailoring into something looser and easier to live in.
Accessories close out the story. Cotswolds pumps add a pointed, polished finish, while Huntley boots and Knight Runner sneakers handle the practical stretches of the day. The Cotswolds tote, B Clip messenger and City Check bag round things out.
Burberry’s story doesn’t end at the station. See where Escape to the Countryside takes it next.
