Gracie Abrams is the new face of Chanel’s Coco Mademoiselle Crush Absolu fragrance. And the campaign suits the singer-songwriter. It’s elegant and intimate, with an edge of danger running underneath.
As a Chanel ambassador, Abrams brings the scent’s free-spirited mood to the forefront. The campaign image sets her in a dimly lit frame, with the perfume held close to her face. Her dark hair is swept back in an image by Lachlan Bailey. A cream dress and strands of pearls add old-school glamour, and the amber-toned background makes the pink bottle glow.
Chanel Coco Mademoiselle Crush Absolu Fragrance Campaign
Chanel In-House Perfumer Creator Olivier Polge built Crush Absolu to capture attraction at full force. It opens sharp, with lychee and grapefruit, before settling into a floral heart of rose and jasmine. Patchouli, a signature of Coco Mademoiselle, grounds the composition. Meanwhile, ambery notes deepen the finish.
“It’s a scent that is full of character,” Polge says, noting that the ambery notes heighten its “sensual, powerful nature.” The result reads romantic without tipping into too sweet.
Abrams isn’t just fronting Chanel. See her face of Hourglass Cosmetics next.
