Gigi Hadid and Bella Hadid star in Guest in Residence’s fall 2026 campaign, “Guest in the West”. It’s a Western-inspired story shot at a Wyoming ranch. The Hadid sisters team up for a setting that’s something closer to home with the horse-filled, farm-adventure days of their childhood.
Photographer Clara Balzary shot the campaign at Diamond Cross Ranch in Jackson Hole, moving between open fields, pickup trucks, mountain views and fence lines. The setting is rugged while clothes are not.
Guest in Residence Fall 2026 Campaign
Gigi works a black hat, plaid shirt and leather chaps into a cowboy silhouette, buckle included, while Bella takes the mood in a different direction with striped knits, braided hair and a red paisley scarf.
Around them, fuzzy sweaters land over Western belts, plaid jackets sit atop white separates, and fringe and worn-in denim carry the theme through in earthy browns. Cashmere still leads for the brand. Striped crew-necks nod to vintage cabin blankets, while tartans, cowhide-style prints and hand-woven fringe give the collection its Western pull.
For Gigi, the story is a personal one. “Being in nature has always been where Bella and I feel most at peace and connected,” she says, a line that explains the ease running through every shot.
For more from Bella, see her front the recent ALO pre-fall 2026 campaign.
