Elie Saab is bringing his red-carpet glamour to H&M for a new designer collaboration. The Lebanese designer, known for his eveningwear, bridal gowns, and Paris couture presentations, built the line around the world he’s spent decades perfecting.
The campaign leans into that fantasy fully. Models including Imaan Hammam and Julia Nobis walk a red carpet unrolled through the streets of Paris, with the Seine and the Eiffel Tower serving as backdrop.
ELIE SAAB H&M Campaign
And the clothes carry that same theatrical weight with statement-making attire. An off-the-shoulder black gown gets an oversized bow and yards of sweeping fabric, while a sheer lace mini dress takes the opposite approach, lighter and more daring.
A strapless gown in deep green sits alongside shimmering column dresses and feather-trimmed evening pieces, and sleek black tailoring gets finished with an oversized white bow at the collar. Elsewhere, a fitted green sequined top paired with slim black trousers pulls Saab’s red-carpet vocabulary into something built for a party.
Fine lace, gradient sequins, sculpted silhouettes, and sheer layering thread through the full range, which extends into womenswear, menswear, shoes, and accessories. Saab has framed the project as a way to open his world to more people. Each piece, he said, was made “with care and dedication.” The Elie Saab H&M collection launches October 22, 2026.
Elie Saab brought the spectacle. H&M’s Studio Essentials fall 2026 collection brings minimal style to the forefront.
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