Ariana Grande fronts Swarovski’s new Classica jewelry campaign. The line features a 29-piece collection built entirely around the calla lily. The Global Brand Ambassador is front and center for the shoot, captured by Mert & Marcus in a faintly retro register.
The calla lily’s curved, trumpet-shaped bloom becomes the collection’s whole vocabulary. Cuffs stack up Grande’s sleeves. A teardrop pendant drops low at her throat. Rings stack across her fingers, and curved earrings trace her jawline.
Swarovski Classica Campaign
With a minimal approach to styling, the images feature a fitted black turtleneck, long-sleeved and unadorned, turning Grande into a clean backdrop for the silver-tone pieces. Her hair is swept into a polished bun.
Winged liner, soft pink shadow, glossy lips, and a flush of blush pull the look toward old Hollywood, then a modern pop-star appeal.
“For Swarovski Classica, I was inspired by the natural elegance of the calla lily,” says Global Creative Director Giovanna Engelbert, and that idea threads through every curve in the Swarovski collection.
Swarovski’s Ariana Grande story keeps going. The summer 2026 campaign is the next chapter, and it’s already turning heads.
