Fendi’s My Peekaboo fall-winter 2026 campaign focuses on backstage downtime and makes it its own fashion moment. The images star Monica Bellucci, Valeria Golino, Tang Yan, and Yara Shahidi in a story about the blurry line between performance and real life.
Photographer Laura Sciacovelli shot the campaign at Rome’s historic Studio De Paolis, drawing on the private rituals that fill the space between scenes. Scripts get studied, minds wander, and for a moment each woman steps outside her role. The film-set backdrop nods to Fendi’s long-running ties to Italian cinema.
Fendi My Peekaboo Fall/Winter 2026 Campaign
Creative director Maria Grazia Chiuri reworks the original Peekaboo silhouette into a rounder, lighter shape that puts its signature opening front and center. Each Fendi woman carries a My Peekaboo stamped with her own initials.
The clothes carry that same tension between poise and ease. Tailoring anchors the story, relaxed white suiting alongside oversized black blazers, while lace skirts, crisp blouses, slim trousers, and pointed heels bring in a softer, more feminine note.
Tang Yan pairs a black blazer with a sheer lace skirt, structure meeting softness in a single look. Shahidi keeps it classic in a white blouse, black lace skirt, and delicate slingback heels.
Behind every Fendi look is a bag with its own story. Find out how the house reimagined the Peekaboo for its fall 2026 campaign.
