Dolce & Gabbana’s new My Lash Seduction Mascara campaign puts Irina Shayk front and center. And she brings full bombshell energy to it. The model channels the brand’s take on confidence and femininity so naturally that the lashes shine.
Photographed by Gordon Von Steiner, the image stays close and intimate. Irina leans into soft patterned fabric in black lingerie, her dark hair falling loose around her face. Her skin glows, lips gloss over, eyes go dark and defined.
Dolce & Gabbana My Lash Seduction Mascara Campaign
My Lash Seduction Mascara promises panoramic volume and an instant curl, the kind of flutter that reads as bold rather than weighted down. The Dolce & Gabbana campaign leans on an idea that beauty lives beyond the products themselves, that confidence is part of the look.
She also fronts Dolce & Gabbana’s Your Devotion Eau de Parfum Intense campaign, proving herself the perfect beauty muse.
