Max Mara celebrates its 75th anniversary with the “True to Myself” campaign. It stars model Imaan Hammam in a Milan-set story about personal style and the house’s outerwear legacy. Photographer Oliver Hadlee Pearch captures her posing as if the city were her own backyard.
Max Mara ‘True to Myself’ 2026 Campaign
The campaign draws on Max Mara’s vision of remarkable women and the link between what they wear and how they feel. The palette leans into the house’s favorite neutrals. Camel, cacha, cream, and soft gray set a calm tone from frame to frame.
The Max Mara coats take the lead. Hammam strides through the streets in the Olimpia Jacket, its broad shoulders and straight, oversized cut shaped in lightweight camel hair. Elsewhere, she cinches a camel coat over black separates and sinks into a plush pale coat with an oversized collar.
A sculptural cape-style jacket turns sharper with slim trousers and thigh-high boots. Long tailored coats cut clean, sweeping lines through the city. Tailoring gets its turn too for the outing. A camel blazer and matching pencil skirt bring sharp office energy, finished with a turtleneck, sunglasses, and pointed pumps.
Max Mara’s story keeps moving. See the dramatic fall 2026 campaign next.
