The Sportmax fall-winter 2026 campaign puts movement at its center, with Bebe Parnell and Caitlin Tamsyn Soetendal fronting images shot by Robin Galiegue. The wardrobe explores transformation and shifting proportions. It’s built around the idea that one woman can carry many attitudes at once.
Sportmax Fall/Winter 2026 Campaign
That sense of evolution begins with the fabric. Sportmax’s signature double cloth serves as the base for sculptural shapes, and sharp layering gives even simple black pieces an architectural edge. A sleeveless dress opens into a thigh-high slit, finished with bright blue pumps for a jolt of color.
Another look stretches proportion further, with an oversized black top layered over a mini skirt and sheer fabric. Stylist Jacob K keeps the lines sleek and the choices surprising. A brown leather jacket with a plush dark collar meets long black trousers.
A silver mesh set catches the light like liquid metal. Pinstripes turn futuristic through wide trousers, an asymmetric top, and swinging metallic fringe. Elsewhere, long leather gloves, thigh-high boots, oversized sunglasses, mesh knits, and rounded bags sharpen the mood.
The fall-winter 2026 story continues with Max Mara “True of Myself” campaign, where the coat takes center stage. Catch the campaign next.
