Charlotte Lawrence stars in the FRAME x Ritz Paris campaign for 24 Hours in Paris. This new collaboration follows the musician and actress through the city from morning to midnight. The collection pairs the hotel’s storied sense of luxury with the easy California attitude FRAME built its name on.
Charlotte Lawrence for FRAME and Ritz Paris
Shot at the Ritz Paris, the campaign catches Lawrence between drives through the city, music sessions, and late-night outings. Denim gets the VIP treatment. Lawrence slips into the Ritz Cigarette jeans, a low-rise, slim cut in a dark indigo wash finished with a removable gold charm chain. It gets paired with a white top and a cropped varsity jacket.
Outerwear holds its own, too. A tan suede smoking jacket hangs loose and ties at the waist, while the Ritz Suede Varsity Jacket brings some sports appeal. As evening sets in, Lawrence trades FRAME denim for a brown and black silk varsity jacket with matching shorts.
Between scenes, she lounges in dark denim and a fitted black top, then heads out in wide-leg pants and pointed heels. The collection gets rounded out with embroidered sweatshirts, Ritz baseball caps, velvet slippers, satin pajamas, and soft cashmere scarves.
FRAME has more to show this season. See Kendall Jenner lead the brand’s fall 2026 campaign.
