Chanel’s 25 handbag campaign is unlike anything the House has done before. House ambassador Margot Robbie fronts the effort, shot by photographer Craig McDean in a series of images that are witty, stylish, and completely unexpected.
Director Michel Gondry took creative cues from a beloved pop culture moment, building the campaign around the 25th anniversary of Kylie Minogue’s “Come Into My World” video, with Minogue herself appearing as a surprise guest.
Chanel 25 Handbag 2026 Campaign
The visual concept puts two Robbies in every frame, each version styled identically but reacting differently to the other. The results are genuinely engaging. Two Margots in black midi dresses steal glances. Two Margots in frayed tweed jackets and CC-embroidered jeans bicker over who wore it better.
Two Margots in white cardigans with black lace trim share a perfectly deadpan exchange. Throughout it all, the Chanel 25 Mini rotates through a range of colors, including burnt orange, blush pink, ecru, burgundy, and white, each one sitting against the outfits like it was always meant to be there.
The quilted leather silhouette with its signature interlaced chain has found its perfect showcase. Robbie delivers the campaign with a sense of levity and chic that makes every look hit harder.
See Margot Robbie in another side of Chanel with the Rouge Allure Velvet campaign.
