Apple Martin is front and center for Chloé’s à la Plage campaign, photographed by David Sims on a coastline that looks like a summer someone half-remembered and never quite got over. There are giant shells, blue skies, and warm sand to complete the vibe.
Chloé à la Plage 2026 Campaign
Creative director Chemena Kamali is after a specific kind of summer here: the one where the light stays golden all day, nothing demands anything of you, and time moves at whatever speed you want it to.
Martin is a good fit for that world. In one frame, she sits before an oversized shell in a white broderie anglaise crop top and matching trousers, looking like she belongs there completely. In another, a pale blue floral dress and a seashell held close.
The clothes run through eyelet details, lace trims, and fluid fabrics cut for someone with nowhere to be, and genuinely happy about it. A woven Chloé bag, sheer mule heels, shell jewelry, gold rings, and bracelets that look like they came with the territory give the looks more of that French charm.
Chloé’s summer vision doesn’t stop at the shore. See how the spring 2026 eyewear campaign delivers chic accessories.
