Leni Klum fronts the new Forever Guess eyewear campaign, stepping into the GUESS universe with a whole closet of characters. The global story turns sunglasses into mood, armor, and attitude.
Envisioned by Nicolai Marciano, the campaign takes its cue from the glossy drama of 1990s TV. It focuses on secret glances, dramatic entrances, and outfits that say everything before anyone speaks. Klum plays a cast of women, each with her own style code, proving fashion can shift as fast as a feeling.
Forever Guess 2026 Campaign
The Forever Guess “G” logo runs through the campaign as the key signature, landing on temples, prints, and polished details to give each frame a strong brand stamp. The looks move from oversized burgundy sunglasses with a silk headscarf and printed blouse to cream square frames styled with pink, body-skimming pieces.
Then comes the cooler edge: smoky oversized lenses with a black leather jacket, plus sharp optical frames worn with a crisp white shirt and tan suede jacket.
Each image builds a different fantasy. “The Gossip” feels flirty and watchful. “The Ex-Girlfriend” is glossy and unbothered. “The Genius” brings sleek power. “The Legend” leans into retro glamour.
GUESS keeps the icons coming: see the brand’s Marilyn Monroe capsule collection next.
