Rosé Steps Into the PUMA Speedcat Mule

Rosé fronts PUMA’s new Speedcat Mule campaign. This is the slip-on’s debut, worn by the Blackpink star. The mood is easy and a little offbeat. It’s ballet-flat softness crossed with a sneaker attitude, a shoe built for moving through the day without trying.

PUMA Speedcat Mule 2026 Campaign

PUMA stages it inside a nostalgic interior pulled from vintage living rooms and slow afternoon light. Rosé settles beside a mustard lounge chair, a wood piano, leafy plants, and a stretch of deep green carpet.

The PUMA shoe keeps the Speedcat’s slim, low-profile cut and gives it a breezy mule twist. A smooth leather upper opens at the back, with soft ruched detailing and elastic forefoot straps standing in for laces.

Rosé wears the black pair with cream scrunch socks, a cropped white zip jacket, and a matching mini skirt. The result is sporty and sweet, with a white PUMA bag for the final note. The Speedcat Mule comes in Black, Burgundy, Coffee Brown, and Cream.

Rosé isn’t only doing campaigns this season. See her cover Vogue Korea next.