Pucci’s fall-winter 2026 campaign, Il Palio, brings the Palio di Siena to the dance floor. It trades medieval flags and heraldry for something built for a very late night. Under artistic director Camille Miceli, the house pulls from Siena’s contrade traditions, its horse race, banners, and heraldic animals, and runs them through a colorful, after-dark filter.
Pucci Fall/Winter 2026 Campaign
Photographed by Carlijn Jacobs, the campaign stars Grace Elizabeth in shots that could pass for stills from a music video. Red light flashes, metallic curtains catch the movement, and hair whips through the air.
In the images, the clothes carry that same charge. A yellow dress striped in black animal print hugs the body, cinched with a wide belt at the waist, and the pattern resurfaces on low-rise pants for a playful Y2K edge.
A pink, brown, and black halter dress comes with its own graphic eye mask, and a gold maxi dress catches the light with every step. Elsewhere, a black bra pairs with a relaxed blazer, sequined pants, and oversized sunglasses.
Styled by Emmanuelle Alt, the Pucci collection swings between sensual and surreal with gold jewelry, plunging necklines, shine, and statement prints.
The dance floor isn’t the only mood Pucci is working with this year. Take a look at the summer 2026 campaign.
