Burberry’s winter 2026 campaign puts London front and center, and FKA twigs owns every inch of it. The singer leads a female cast for the brand’s new chapter. Glen Luchford shoots across the Thames and through some of the capital’s most recognizable views.
The imagery picks up where Burberry’s winter 2026 runway show left off, staged at Old Billingsgate Market under a set inspired by Tower Bridge. City lights, water, and night sky work their way into the styling itself. FKA twigs brings the edge in a glossy black look built on sculpted ruffles, a cinched waist, and sharp texture.
Burberry Winter 2026 Campaign
Burberry outerwear does the heavy lifting. A sweeping shearling coat lands over knee-high leather boots. A gray trench goes oversized, paired with statement sunglasses. There is also a long fuzzy coat piled on top of leather layers and a compact curved bag, all in black.
Leather turns up again in jumpsuits, biker jackets, kilts, and jogging pants, giving Burberry’s signature codes a harder edge. The smaller details carry their own weight.
Silk scarf dresses sit next to check jacquard shirts, pinstriped wool tailoring, and leather lapels, mixing softness with structure. The new Pillar knee-high boot closes out the look list.
“It’s a place where anything feels possible,” says Chief Creative Officer Daniel Lee. For this campaign, that place is London.
Burberry’s fall 2026 campaign took a different route with commuter style. See how the brand reimagined everyday London life.
