Isabel Marant’s fall-winter 2026 campaign is set in a Paris loft. And the whole thing has that off-duty cool the French designer has basically patented. Mathilda Gvarliani stars as the archetypal Parisienne, drifting through a sun-washed, lived-in space with ease.
Isabel Marant Fall/Winter 2026 Campaign
Photographed by Drew Vickers, the images carry a loose, 90s charge, all denim and attitude. That decade’s palette shows up literally, too, as faded jeans and oversized blue denim collide with vivid red trousers and glossy red leather.
As for fabrics, Isabel Marant leather does the heavy lifting elsewhere. A red jacket with a plush shearling collar bulks up the shoulders, while pointed red heels with gold-tone caps take relaxed denim somewhere dressier by nightfall. Zebra-print ankle boots throw in a little mischief.
Stylist Emmanuelle Alt keeps things relaxed but exact, pairing boxy jackets against straight-leg jeans with compact shoulder bags, slim heels, and red accents doing the talking. Masculine shapes and feminine details take the spotlight, and nothing is overworked.
Isabel Marant’s Parisian cool extends to footwear too. Check out the Havaianas collaboration next.
