Jennie debuts as co-designer of the adidas Originals by Jennie fall-winter 2026 campaign. It’s taking her adidas era somewhere seriously chic. The global star fronts the collection, marking her first turn as a co-designer for the sportswear brand.
adidas Originals by Jennie FW 2026 Campaign
The collection centers on what Jennie calls “Functional Grace,” pulling from ballet and pushing those codes into a world that feels distinctly futuristic. She describes the mood as “timeless yet forward facing,” and the imagery backs it up. Sleek poses, icy lighting, mirrored rooms, and surreal backdrops make the clothes look almost weightless.
The adidas clothes are where the story lands hardest. Sheer, fitted bodysuits meet thigh-high knit leg warmers, letting clean ballet lines run straight into sporty adidas stripes. Elsewhere, oversized black track pants sit low on the hips under a pale sleeveless bodysuit, giving classic sportswear a sharper edge.
Soft white knits, roomy pants, fleece layers, wrap pieces, and striped socks round things out, keeping the wardrobe cozy without dulling its point. Then there’s the SUPERSTAR SQ BALLET. The shoe reworks the label’s famous Superstar with a square, ballet-inspired toe, ribbon details, premium leather, and removable laces.
Ballet flats and eyewear might seem worlds apart, but Jennie is making a case for both this season. Next, see her as a Ray-Ban ambassador.
