FWRD’s summer 2026 campaign reframes warm-weather dressing as something to sink into, and supermodel Rosie Huntington-Whiteley fronts the season’s most covetable luxury edit. The retailer named her fashion director in 2025, and the campaign moves through her lens.
FWRD Summer 2026 Campaign
It focuses on modern luxury and a vacation wardrobe that reads cool precisely because it isn’t trying. The edit pulls ready-to-wear, footwear, handbags, and accessories from labels including Cult Gaia, Rowen Rose, and Heirlome.
The looks travel from poolside to off-duty heat. Rosie straddles a red moped in a cropped raglan top and floral bikini bottoms, all retro beach-rebel swagger. Elsewhere, she turns darker and sleeker, in a black cutout silhouette finished with stone-like detailing that glints as she moves.
A rust sheer mini dress brings the sunset romance, while a belted jacket and oversized sunglasses supply some edge. Texture does real work here. A lavender terry set looks relaxed but feels rich. Zebra-print trousers, draped under a cream top and laced into strappy sandals, are the campaign’s wild card.
Golden hour fades, and the trench comes out. From FWRD’s summer heat to Burberry’s fall 2026 campaign, Rosie carries the year from one mood into the next.
